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The single reason businesses optimize their web pages is to attract more customers! Optimization allows search engines such as Google and Yahoo to find the business website when customers are seeking information about the product or service provided by your company. Getting your information into the customer’s view during the point in the buying process where purchase decisions are made greatly enhances the chances of earning a new customer.

Of course hiring a web or local SEO Consultant can accomplish the job, but this costs money that new or start up enterprises may not have. Even if a consultant is engaged, it is helpful to understand the things she/he will be doing to get your web page into the top search engine results.

SEO Consultants in Denver have used this simple five step framework with great success. Here is a quick overview.

On Page Modifications – Finding or identifying meaningful words and phrases that describe the business and page content that consumers would also use in searching for information is a difficult chore. However identification of these terms and phrases (keywords) is essential as these are the terms that the search engines will use to understand what the business website is about.

When these phrases are identified, they should be used in the title, headlines and text of the web page. Use of these phrases in the content body though, should not be overdone. Overuse of these terms can be viewed negatively by search engines, so the web author should only use the keyword terms in a form that they would normally be used in conversation.

Investing time in learning keyword selection and modifying keywords if the original ones do not generate the results you need is time well-spent. Keyword selection really is a business art form requiring understanding of language, communication and customer behavior.

Off Page Optimization – The term ‘Off Page’ refers to the part of the SEO effort that takes place outside of the business owner’s website and refers mostly to efforts to let readers and internet users know that the page exists and provides good content. There are four pieces to the ‘Off Page’ process:

Blogging – setting links on other blogs Article Marketing – embedding links in articles published elsewhere on the internet Site Submission Direct Outreach

Blogging – Reading other blogs in your niche is useful for many purposes, but leaving comments has the benefit of attracting traffic back to the one’s business site. Blog comments usually allow the user to leave the URL for her/his site. One of the key techniques to making this effort pay off is to use a keyword or phrase to label the link back to the business site. This helps search engines understand the content of the page that users would see if they clicked on the link left on another blog.

Articles – embedding links pointing to your site within an article and then releasing it for publication elsewhere can also build a network of links. Many enterprise operators wrestle with this since article writing can consume a great deal of time. Still, articles don’t need to be much longer than 500 words or so and can consist of only a few paragraphs.

Site Submission – search engines generally allow the page owner to submit the site so that the search engine will look for it, and display the page when appropriate searches are run. Google and Yahoo accept these submissions, so search for the submission sites, leave your URL and the engines should send out their respective robots to research your page.

Direct Outreach – Asking other website owners or webmasters to set a link to your business page is a common and highly useful way of increasing the number of links that point to the business web page. This usually requires offering something of value in return for this favor though. In most cases, unique content or articles that the business doesn’t distribute anywhere else can be offered in exchange for the favor. This effort requires investing in building new relationships within the business niche and can take time to manage.

Other tactics help in the effort to get your page into the top Search Engine Results, but these five elements can get your page in the game.

SEO Consultants Denver help organizations of all sizes compete for new revenue via the internet. With a track record of placing sites in Google’s top ten results, our organization uses proven methods and cutting edge techniques to win internet traffic to business websites. Get a totally unique version of this article from our article submission service

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